Cosmetic Surgery Web Marketing Consultant Chris Sewell Reveals Advertising Campaigns

I’m often asked if I would take on a client who didn’t want to use video in their marketing. I absolutely would not, because video helps build trust online. People want to know who they might being doing business with. This level of trust is critical if you collect personal information online. Video also helps you make the sale faster. Once prospects see your face, they are more likely to become your next customer, client of patient. Watch this video that explains why trust is so important online and what you can do to build trust online.

 

Using Landing Pages To Signup New Yoga Students

Press releases are a great way to get the word out about your Yoga studio, but it’s very untargeted and not many local people will see the release. You could also look for local businesses in your community to place your flyers in exchange for them placing theirs at your gym. This too is very untargeted, although a cheap form of advertising. The question is how to find the most monied people within 3 to 5 miles of your fitness gym. This is where Facebook advertising comes in.

Forget about boosting posts on your timeline. You need to setup a campaign to a targeting group of people. In the video below, Chris Sewell shows you how to do just that. He walks you through a proven Facebook campaign, from ad to landing page to thank you page to retargeting ad.

If you want to see how to attract new students to your Yoga studio using Facebook ads, click here to watch Chris Sewell’s video.

Instant Makeover Tips For Women Over 40

Are you a woman over 40? Do you need some tips that can help you look better instantly – look no further. Most women over 40 are usually looking for some quick fixes that can help them look and feel better instantly. While losing weight and staying in shape can play a crucial role in making you look young, following some simple style tweaks and beauty fixes can also make a great difference to your appearance. Listed below are some instant makeover tips for women over 40.

Easy Makeover Tips for Women over 40

Opt for a soft look. Choose materials, prints or a hairstyle that will add softness to your face. Opting for sensual materials such as cashmere or satin or wearing a top that has a loose bow at the neckline can help add a soft element to your appearance. In addition, wearing feminine prints (bold floral prints) or styling your hair in soft curls can help add softness to your matured look.

Do your make up right. When doing your makeup, always remember to highlight your best facial features (eyes, cheekbones, brows or lips) even if they do not look as good like they used to in your younger days. A great makeup tip for women over 40 is to use mascara on all your eyelashes. When applying mascara, take care to apply it to the top outer corners. Applying mascara appropriately helps open up the eyes and add softness to your face. Another great tip for applying makeup like a pro is to use powered makeup (blush, bronzer, eye shadow). Dust off the extra powder on the face and gently use the end of the brush and press it gently to apply powder on selected areas (crease of eyelids) instead of sweeping or brush on it. This technique helps avoid streaking your makeup across your face.

If you wish, never hesitate to show your shapely legs or your slim waist by accenting it with a belt. Avoid fretting about the past and enjoy and be happy with what you are today. However, when revealing skin, always strike a balance between being too conservative and revealing too much. According to a study by experts, revealing about 40 percent of skin helped women look attractive and appealing.

Have you been wearing your clothes that are straight out of the dryer? Think again. Wearing clothes that have been ironed helps lend a neat, clean and crisp look to your appearance. Wearing ironed clothes helps women over 40 look smarter and also shows the world that she takes pride in her appearance. So, the next time before you wear those wrinkled casual tees and jeans, take them to your dry cleaner to get the perfect pressed casual look.

Wear support garments. Wearing comfortable shape wear, slimming intimates, smoothing underpinnings or control camisoles can make a great difference to your appearance. Although most women reserve this type of clothing for special occasions, wearing them on casual occasions can change the look of your casual wear and make you look smarter and more appealing.

Wear well fitted clothes. One of the biggest mistakes most women over 40 do is to wear clothes that are baggy, boxy and have unflattering cuts. When selecting clothes, women should always consider choosing clothes that shows of your best assets and hide the flaws. It is advisable that you do not choose too tight or too loose clothing. A great tip when choosing clothes is to opt for slim pants and leggings and pair it up with a loose top. While pairing a tight top with a tight bottom can make you look unappealing, pairing a loose fitted top with a loose bottom can make you look sloppy and poorly dressed. In addition, wear something that can make your smile. Wearing something interesting or unusual such as a pair of zebra print loafers or a pair of funky rainbows or just your favorite color can help you look lively and young. Using accessories such as scarves, handbags or jewelry helps personalize your outfit and a punch to it.

Last but not the least, wear a smile on your face. Stay true to yourself and be an interesting, vibrant person. Since ageing can make you feel more comfortable with what you are, you are less likely to get influenced by what other say or think about you. So stay happy, keep smiling and look gorgeous all through your life.

 

6 Annoying Habits Your Esthetician Wants You To Stop Doing

Professionals each have their own personal pet peeves about their client’s behaviors, and estheticians are no exception to this rule. We often see a discerning pattern of repetitive behavior when our client’s skin is concerned- the very things that we tell them not to do. Here are 6 annoying habits your esthetician wants you to stop doing:

Stop Smoking

You know it’s bad for you. Smoking is a terrible habit- it is detrimental to your health and does not do your skin any good. When you smoke, your skin is deprived of essential oxygen. The absence of oxygen makes skin tone uneven and develop a sickly, yellowish hue.

What’s worse is that smoking accelerates wrinkle-forming especially in beauty areas such around the mouth and in the corners of your eyes. Smoking weakens the immune system, so healing is impaired in times when your skin gets damaged.

Stop Forgetting To Wash Your Face Before Going To Bed

A great skin care routine includes washing your face each night but is a missed opportunity for many people. When I ask my clients why they don’t do this essential task, people come up with reasons like they are too tired to wash their face at night, or are too tired to even remember to wash their face. I tell them that it’s perfectly understandable, but taking time to wash your face at night should be high up on the priority list. Make-up, dust, dirt and various other pollutants stick and accumulate in our skin all throughout the day, and the best way to get rid of them would be a wash before bed. If you neglect to do this important routine, the make-up and all the dirt will make your skin red, irritated and dry. Skin care products will not be as effective, or will not work at all. The foundation of any fantastic skin care routine is a good wash every night.

Stop Using The Wrong Products and Following Popular Skin Care Trends

I can safely say that one of the most frustrating things I encounter on a regular basis is when people blindly use the incorrect products to care for their skin.

It is totally understandable. A person may not have enough knowledge and know-how about their particular skin type, and that is where an expert esthetician steps in and helps them in selecting the right products. Too often, people go for the product that their mother uses, or their friend recommends and gushes about, saying that a well-known celebrity uses it. They might have read in a magazine or online about a new wonder ingredient and decide to buy that product. Another reason is because the product is on sale. Take heed, because not all care product’s ingredients are compatible, and not all ingredients work even though the company says it does. Try out which one works best for your skin and your skin only, before sticking to a particular product or brand.

Stop Expecting A Miracle From Each Product You Buy

Almost all skin care products need more time to work as intended. Some may even take up to three months’ time to gauge its total effectiveness for your skin. Being impatient and not waiting for a realistic amount of time can hurt your skin and your wallet. Don’t assume that products work overnight and magically change your skin dramatically, even when advertised as such. Acne situations are normally worse before they get better. Stick to the timeframe provided (the 3-month rule) when trying out a new skincare routine, and don’t give up on using it except for times when you develop an allergic reaction.

Stop Overlooking to Apply Sunscreen

This ranks high on the list of worse things that you can do to your skin. That forgetfulness to apply sunscreen daily will manifest itself as fine lines, wrinkles, and unsightly brown spots. In extreme cases, it may even lead to a risk of skin cancer. There are tons of different sunscreen types to choose from, and there is sure to be a great sunscreen for your particular skin type. So, people, no excuses- sunscreen is an integral part that you need to always remember in your daily skin care routine.

Stop Picking On Your Pimples

A surefire way to damage your skin is to pick at and prod your pimples. No matter how tempting and infuriating it is to pick on that rash, don’t touch it and certainly don’t pop it! The breakout will definitely become worse and cause irrepairable skin scarring in the process. The affected pimple will also take longer to heal when you touch it. Keep your hands and habit off of your skin, especially in breakouts and pimples.

Why Im a Better Salesman Than You

I are able to recognize a salesperson from a mile away. I may well identify a specific SALESPERSON from the exact distance moreover.

What’s the main difference between an important salesperson and an important correct SALESPERSON (besides all caps)? The ex- allows turns to generate a selection as to whether to invest in. The second refuses to accept “no” for an reply to.

Certainly we cannot force people to buy what we’re offering, as a result what do I mean simply by this? Put simply, the legitimate SALESPERSON–the super star, the elite–walks into every circumstances with an establish of weapons very good more amazing than an elevator language (which will be, in itself, for losers) or another drained PowerPoint introduction (a positive approach to cause a coma).

Real salespeople walk inside with:

A good conviction that what they are offering will add immensely to the prospect’s private or company life
A thinking that there is zilch better present in the global universe the potential will choose
An utter persistence to communicate–through education and brute force of personality–that they are departed right over points 1 and several
This all pertain to the fact that positivity is contagious. When sales agents effort to market their products and services or solutions, they might walk away empty-handed. But when a movie star SALESPERSON advances in with an tremendous sensation of his goal and a place emphasis on getting the potential discover and feel the intelligence of what he’s supplying, the potential client turns into a believer as effectively.

Are convinced of the chats you’ve had with people young and old who are generally passionate about a great idea, a fabulous destination or maybe a product that is unfamiliar to you. Their appreciation travels through pretty much like osmosis. Probabilities are higher that you will turn out to be infatuated with the concept, the viewpoint or the product the proselytizer is raving about. You’ll grow to be a turn.

This is what the real science and art of true SALESMANSHIP is all about. It will be definitely not about becoming “at bats” in entry of shoppers and intending to struck pay filth with some. It’s about appearing informed to the enamel for every providing opportunity;–definitely not hoping to make a selling, but determined to enlist a convert.

Every time I am in a selling position I think:

We will help to make the purchase.
Stating “zero” to me is not an option–not for my great, but for yours.
If the potential customer states “zero” at initially, I will not bunch my approach and totes on. I won’t possibly acknowledge the statement.
I shall have to a fabulous “yes indeed.”
I certainly not want to be simply another salesman. I feel a Top dog and a correct SALESMAN.

Are usually you?

The salespeople of the entire world aren’t there to actually, definitely, positively make a sale. Nope, they think that they are usually going to a potential customer as component of a procedure whereby: a) you find large statistics of persons, and t) you’ll have lucky finally, and some of them shall grow to be customers.

They think that it’s all a numbers game: Toss a hundred darts against the wall (see 100 prospects) and something will inevitably stick.

That is not absolute salesmanship. That will be intending through the routines; that will be intending that the laws of averages will compensation you. As an alternative of getting excited that three darts keep, enter the method with the perseverance to terrain every individual possibility you go to.

You may not win them all, but I know from individual feel that posting the arena with an absolute persistence to prevail every time vastly increases the likelihood of your closing 50 percent, 60 p . c or 90 p . c of choices even.

You see, selling is NOT a true numbers game, in spite of what the Willy Loman playbook says. On the other hand, it’s a real match, and it’s a track down. The real most vital in this track down will be you, the truest distinction of salesperson–the one who deserves to come to be spelled out in all caps. I feel a SALESPERSON.

Everyone else is a good impostor. You are usually the real content. And if you can’t locate it within yourself to come to be this “success will take all” particular person, you should locate another profession.

I suspect the Peacefulness Corps demands volunteers.

Tips On Being The Best Salesman

My greatest gross sales lesson came from a fine friend who is now our scalp of Canadian organization progress (a nice word for gross sales), Robin Tator. Robin tutored me that gross sales is definitely not about what you are usually selling, but about planning friends and about finding someone to look at the world-wide overall world the way you do. If you accomplish that, everything else will consider attention of itself.

Sales might be a new melancholy career. On one hands, many folks (specially nonsales individuals) experience that it’s sleazy and lowbrow. On the many other hand, it can come to be the just about all important work of an organization. Until there’s a sale, there is no business. In person, I’ve long gone from pondering the past to thinking the last mentioned and honing my capabilities over a years to where at present I in the morning appropriately the leader sales specialist of TerraCycle. I don’t learn really when this passage happened, but it took me a few years to adopt the charged ability of gross sales the way I do today.

I recently wrote a friend who is starting a nonprofit and suggested that the role of a company leader is to turn into the primary convincing expert. In the closing ending these two titles will be synonymous, because offering is definitely the fine art of prodding an individual to consider and get into your concept, whether by buying your product or service or by investing in your firm or by doing work for your firm.

Here are my top 10 sales tips, all of which have served me and our staff – including Jo Opot, pictured above – for years:

You can sell only if you yourself are convinced: If you are not sold on the product or service, it shall end up being an uphill war to offer people on else. Your lack of conviction shall scream through.
Be clear out and direct: When pitching can not apply complicated diction. Delight yourself as a substitute on appearing ready to reveal the idea as rapidly, obviously and just as feasible. This is essential because the greatest challenge in gross sales is buyer confusion. Confusion will not Yes indeed head to an important.
Tension is a particular art: Creating FUD (Dread, Uncertainness and Uncertainty) found in your client’s brain can get a great factor because it may business lead to serious thing to consider of your principle. In the TerraCycle planet, we prize company exclusivity by place and by kind. I normally demand to show potential buyers that their rivals is moreover communicating with us. The secret will be to reference this now that and to NOT chafe it in, which is most likely to anger them. No one who is angered into expressing Yes.
Realize your client: Help to make sure to study your potential clients, realize their troubles and their demands. One sizing ever works with all seldom, and you glance much stronger if you worry about the continuing business more than enough to invest in the exploration. I can’t notify you how countless instances I find cold cell phone calls from revenue men and women who don’t perhaps recognize what TerraCycle will.
It’s just about all about the business presentation: Setting up a great amazing terrace is critical to the sales process. Practice it, memorize it and be prepared to shift your emphasis based on how the energy changes when you give the presentation. Internally, we always ask ourselves: “Is the flow of this deck right? Will it convince?”
Be passionate and exciting: Most reports are BORING! Consequently make an exhibit and help make it interesting. Pleasure is contagious – love a fabulous yawn just.
If you don’t know the answer, can not estimate: Men and women will ask you tough inquiries, and you may not know the answer always. The person asking you may be testing you, knowing the answer full well. And if you fumble, it’s very hard to rebuild credibility. Do not guess.

Answer questions directly and clearly: If you are asked a concern and you give a “politician’s reply” – inside of other words and phrases, if you don’p reply the relevant problem – your believability will fall, and you will wounded your odds of helping to make the selling.
Humor is a nice lubricator: Funny tales always break the ice. Rather of making use of business credit cards, everyone in our organization uses stamps (observe correct) to leave our get in touch with info. It’s eco-friendly, it never runs out and it creates for a fine ice-breaker at the commencing of every appointment.
You can always be better: Sales is an art, not a development. Which stands for it’s in no way great and can generally boost. TerraCycle features a typical sales veranda virtually all of our colleagues use. We’ve absent through 94 variants in the very last three a long time and variant 95 will be around the area.
Bottom part line: product sales is a crucial function that is usually even more art than science, so hone your art. And please talk about any of the product sales ideas you’ve figured out.

Mary Szaky is the key exec of TerraCycle, which

Everyday Personal care Tips

In pursuit of excellent looking skin you’ve probably attempted various products, exfoliated your skin regularly, and still observed a dermatologist maybe. But could the response to ideal skin simply be a beverage aside really? What are usually beauty beverages and can they really help our skin?

Beautiful Skin From The Inside Out

A well known phrase about health is “you are what you eat” and certainly your skin can be a reflection of your overall health and well being.

As Dr. Open Lipman explains:

“Your pores and skin can be a hand mirror of your inner state, therefore if you’re healthful and clear on the inside, your skin cells will be more nourished on the outside visibly.”

While study is ongoing about just what foods are best for flawless skin we do know that sugars is terrible for our overall wellness and our pores and skin. It will be reasonable to believe if you consume then, not eat just, the right combination of vitamins and minerals your skin can look great. And let’s be frank – for many busy people finding time to drink a beauty drink will be easier than acquiring period to store and prepare nutritious, entire food foods. Maybe getting an attractiveness beverage or two during the time is actually the response to getting wonderful searching skin.

Do These Drinks Work?

There are numerous drinks, powders, and pills to choose from that contain everything from collagen to fruits to activated charcoal. Different drinks are meant to do everything from brightening to hydrating your skin and some even claim to clear up acne. All of this isn’t limited to premade, premixed drinks.

There are usually powder mixes that you include to the water of your selection. As with several beauty developments these attractiveness drinks are usually very well-known in Asia, specifically beverages with collagen in them, where you can actually buy them in the grocery or convenience store. In the United Claims the field is bit more rarefied than buying these beverages at your regional 7/11 but that time could arrive as properly.

Of training course the huge issue is – do these beverages actually do something for our pores and skin? The solution is definitely yes and no. It is best to crack it down based to components. Let’s look at collagen beverages initial. Collagen will be a protein discovered in our epidermis that helps to keep our epidermis fat and supple. As we age group our epidermis produces much less and much less collagen plus ecological factors such as sun exposure and pollution contribute to the breakdown of collagen in our pores and skin eventually top to good ranges and facial lines. So it would become great if we could simply beverage collagen in purchase to come back our epidermis to its former youthful self. Unfortunately experts are split on if ingesting collagen will assist our pores and skin look young really. On one hands experts clarify that solid digestive digestive enzymes basically breakdown collagen, as it would any other form of protein like a steak, and the collagen you drank would never make it to your bloodstream let alone your skin. But getting stated that there are usually a several small research that really state that consuming or having a collagen tablet will really assist your pores and skin look much better over period, but the question will be how much you need to ingest in order to see a difference. It could be that the quantities you need to consume in purchase to discover a distinction in how your pores and skin looks are usually just as well big for any one individual to really consume in a day time.

In terms of drinks loaded with antioxidants and additional anti-inflammatory ingredients you need to have to create certain that the drink isn’t complete of sugars and additional additives that would actually negate the positive effects those ingredients could have on your body as a whole. The thing can be you could get the same positive effects for your skin by eating a balanced diet free of processed foods and excess sugars and furthermore supplementing with a multivitamin pill if essential. Furthermore, making use of the right skincare products will help your skin look its best. For instance both Vitamin Chemical and retinol, applied topically of course, will help rebuild shed collagen inside the epidermis and help get rid of okay lines and wrinkles and lines more than time. There is no good reason to go out and buy these drinks and powders. The final cause to control obvious of these drinks? The cost. There is absolutely nothing cheap about these drinks and powders. And if you quit using them the good effects you observe on your skin will go away.

Create Your Own

If you even now want to try juicing for better epidermis you may simply produce your own fruit juices. Also maintain in brain that specific beverages will assist hydrate your entire body and assist your entire body run much better therefore that every component of your entire body, like your epidermis, appears and seems its greatest.

Getting Your Skin In Shape For The Hot Summer

Beautiful woman applying suntan lotion while sunbathing on the beach
Beautiful woman applying suntan lotion while sunbathing on the beach

Summer is just nearby so now is a great time to prep your skin for the hot months ahead. With the right skin care products and a few easy techniques your skin can look great throughout the months ahead.

Exfoliate

One of the best things you can do for your skin is to exfoliate it on a regular basis. With regular exfoliation your skin will feel smooth and soft, your skin care products will penetrate better when applied, and you can unclog your pores.

While there are different ways to exfoliate, keep in mind that through the summer you’re  going to sweat a lot more than usual, as well as, your skin will feel sticky, so you will most probably desire to use an exfoliate that’s stronger than anything you would use through the colder months. Besides for always washing that person exfoliating can help your skin appear and feel great regularly.

When exfoliating, understand that all of the skin on your body must exfoliated. One smart way to exfoliate the body is by dry brushing. Dry brushing is cost effective. Different ways to exfoliate the body include using body scrubs. When you can purchase a variety of body scrubs you can even easily make your own at home using a combination of sugar, olive oil, coconut oil, or salt. Just be sure to use your scrub in the shower because this type of exfoliation because things can get messy. Now when you wear shorts or sleeveless shirts your skin will look its best. Also applying a self-tanner exfoliation is a must.

Acne

Acne can often get worse during the summer — not just on the face — but also on other places on the body, like the back or chest. If you already follow an anti-acne routine, be sure to stick to your routine through the summer.  Make sure to choose a moisturizer that’s oil-free such as this gel moisturizer from Garnier and work with a sunscreen that’s also labeled “oil free” or “non-comedegenic” (won’t clog pores).

Change Your Products

Once the weather gets hotter, you should ditch the heavy moisturizer to check out a cleanser which will leave your skin layer feeling refreshed but not stripped of moisture. There are plenty of gel moisturizers in the marketplace. like this one from Clean & Clear that give you needed hydration without leaving your skin feeling greasy. Invest in one of those. Some people find foam cleansers too harsh during the winter but they can be a great cleanser for someone living in a humid environment during the summer when your skin feels tacky and sticky by the end of the day. Now is also a good time to consider changing your foundation. Search for powder foundations or perhaps a BB cream for use through the summer. Both these products can provide great coverage but feel light on your skin still.

Sun Protection

Sun protection needs to be a priority through the summer ahead. Be sure you apply sunscreen around exposed skin at the very least 15 minutes prior to going outside and reapply every two hours roughly. Sunscreen must reapplied after swimming or sweating also.

Additionally, there are some lesser known tips about making sure you get enough sun protection. For instance eating your sun protection. Yes, eating. As Dr. Jessica Wu explains on Everyday Health:

This doesn’t replace sunscreen, nevertheless, you could be distributed by the habit additional protection in the event that you can’t achieve your back and miss an area,” Dr. Wu, writer of Feed THAT PERSON, adds.

Also if you’re thinking about vacationing in a sunny spot you can begin protecting your skin layer before you leave on holiday. According to Dr. Jeannette Graf you should wear sunscreen all over your body at night for about three weeks before you go on vacation in order for the sunscreen to build up on the top layer of your skin thus making your skin less likely to burn while you are on vacation.

What could you do with an extra $333.71 each day anyway?

It doesn’t make you rich.

However, it can cover a new car payment if your family really needs a new car. For a single person, $333.71 covers your grocery bill for the month.

It can also cover gas, electric, cell phone, and your cable bill for one month.

$333.71 can do a lot to change your life in a major way. So, imagine getting this $333.71 everyday for the rest of your life.

That’s what I want to show in this report using a traffic source called Adfly.

A 15 year old kid in Kansas is doing this right now. If this 15 year old can do it, so can you.

What The Heck Is Adfly?

Adfly is a URL shortening service. I’m sure you’ve seen shortened URLs on Twitter that look like this…

Notice the “adf.ly/acJ7q8” at the end of the Tweet.

When you put “adf.ly/acJ7q8” in your browser, it takes you to this strange website.

As you can see, this is a very long URL.

People use URL shortening services to convert long URLs to shorter URLs that can be used in tweets, blog posts, or any place you want a neater looking URL.

You won’t use Adfly as a URL shortening service.

You’ll use it as a traffic source to make money.

Hopefully, $333.71 a day like the 15 year old in Kansas does. The traffic on Adfly is created by the people who use the service.

When you click on “adf.ly/acJ7q8” you see this…

This is called an “Interstitial Ad” because the ad displays for a full 5 seconds before the viewer can go to logo designs.

They simply click the “SKIP AD” link at the top right corner to move forward to the website.

So what does this mean to you and making money.

It means all you need to do is buy dirty cheap ad placements on the Adfly platform offering products or services that can make you money.

You’ll do this with CPA networks, which stands for “Cost Per Action”. I’ll go deeper into these CPA networks soon.