I’m often asked if I would take on a client who didn’t want to use video in their marketing. I absolutely would not, because video helps build trust online. People want to know who they might being doing business with. This level of trust is critical if you collect personal information online. Video also helps you make the sale faster. Once prospects see your face, they are more likely to become your next customer, client of patient. Watch this video that explains why trust is so important online and what you can do to build trust online.